8月25日下午13:00在北京國際圖書博覽會的“葡萄酒課堂”展區,中國輕工業出版社舉辦了一場“輕松品鑒葡萄酒”的活動。活動由中央人民廣播電臺知名主播月媚主持,由中國農業大學食品科學與營養工程學院教授、《中國葡萄酒》主編戰吉宬通過《輕松品鑒葡萄酒》一書進行葡萄酒類圖書的場景化營銷。戰老師學識淵博、幽默風趣,介紹了葡萄酒的歷史、釀酒葡萄的類型、葡萄酒的分類以及家庭如何保存葡萄酒,再結合現場準備的幾種不同風格的葡萄酒,請現場觀眾體驗了如何品鑒葡萄酒。活動現場美酒飄香,氣氛熱烈,更有現場觀眾結束后即前往出版社展臺購買相關圖書。中國輕工業出版社社領導王磊光、陳業進出席了此次活動。
On August 25, at 13:00 p.m. in the "Wine Classroom" exhibition area of Beijing International Book Fair, China Light Industry Publishing House held a "Easy Wine Tasting" event. The event was hosted by Yue Mei, a well-known anchor of the Central People's Broadcasting Station. Zhan Jiyi, a professor at the School of Food Science and Nutrition Engineering of China Agricultural University and editor-in-chief of China Wine, conducted scene marketing of wine books through Easy Tasting Wine. Teacher Zhan is knowledgeable and humorous. He introduces the history of wine, the types of wine grapes, the classification of wine and how the family preserves the wine. In combination with several different styles of wine prepared on the spot, the audience can experience how to taste the wine. The wine was fragrant and the atmosphere was warm. After the audience finished, they went to the publishing house to buy books. Wang Leiguang and CHEN Ye, leaders of China Light Industry Publishing House, entered the meeting.