8月22日,在北京國際書展的w4b23展臺(tái),由中國輕工業(yè)出版社舉辦了“品讀咖啡香”的活動(dòng),同時(shí)進(jìn)行了中國輕工業(yè)出版社旗下食品生活類文創(chuàng)品牌“輕咖迷”產(chǎn)品首發(fā)。活動(dòng)邀請(qǐng)了世烹聯(lián)咖啡產(chǎn)業(yè)分會(huì)副主席、中國果品流通協(xié)會(huì)咖啡豆分會(huì)副會(huì)長、國家咖啡行業(yè)專家組成員、資深咖啡比賽評(píng)委,咖啡品鑒大師于方,通過中國輕工業(yè)出版社《實(shí)用咖啡寶典》和《完全咖啡知識(shí)手冊(cè)》等咖啡類圖書的場景化營銷,在展會(huì)期間在中國輕工業(yè)出版社展臺(tái)設(shè)置了咖啡品鑒、展示臺(tái),于方老師還進(jìn)行了現(xiàn)場直播,親自給大家演示了咖啡沖泡技巧,直播約有一萬五千人觀看,活動(dòng)現(xiàn)場觀眾都非常高興參與進(jìn)來。中國輕工業(yè)出版社領(lǐng)導(dǎo)何仲鳴出席了活動(dòng)。本次咖啡類圖書及相關(guān)文創(chuàng)產(chǎn)品場景化營銷活動(dòng)將持續(xù)到26號(hào)。
China Light Industry Press held a coffee tasting activity beginning at August 23ed at the w4b23 exhibition of the Beijing International Book Fair. Yu fang, the member of the National Coffee Industry Expert Group, senior coffee competition judges and coffee tasting masters, attended to the activity, conducting a scenario coffee books' marketing of "Practical Coffee Treasure" and "Complete Coffee Knowledge Manual". During the activity, the China Light Industry Publishing Press set up an exhibition booth and invited Mr. Yu Fang to demonstrate the brewing techniques of coffee to the audience. He zhongming,the leader of China Light Industry Press, attended the event. The activity lasted until August 26th.